What is CPA Marketing?

Affiliate marketing mainly works based on performance per sec. It is a marketing strategy wherein the affiliates would receive rewards for every customer that has been brought into their fold. This is another effective marketing method that is often utilized aggressively by brands.

The four main players involved in affiliate marketing are:

The advertiser/merchant–

This is typically known as the product owner

The network–

Manages all aspects of the affiliate process from acquiring merchants to affiliates, they process payments for affiliates ,approve offers and many more

The customer–

that is the consumers who would be purchasing these products or services.

CPA offers can be incredibly different, just like affiliates. They can vary widely in a number of ways, including requirements, industry, deadlines, payouts, etc.

Finding the best-suited offer will help you build high-converting campaigns without putting in the extra effort. For example, you can choose to select offers from the industry that you are already aware of and you won’t need to do any additional adjustments to define your target audience.

Similarly, to double your chances of being successful and to find the most effective deals for your business and audience, you should test the available CPA offers. This will enable you to hone your strategy and see better ROI.

There are a number of subtle differences that could mean CPA marketing gets better results than affiliate marketing, including:

These points are very instrumental and important for understanding what you can get out of both methods. You also need to understand how best to configure CPA or affiliate marketing as per your current business strategies to make it work.

• CPA enables users to get paid if they execute a simple action like filling in a form. Affiliate marketing, on the other hand, would work on the number of purchases.


• CPA marketing is considered to be much simpler than affiliate marketing as payment is only made for sending a prospective lead to the desired location. Conversion nurturing will then be carried out by the respective departments, but just sending a lead will pay you the decided capital.


• CPA marketing means consumers can take actions without sending their bank credentials or any credit card details. There is no prior amount that would need to be taken.


• The payments credited in CPA Marketing are fast and more efficient than with affiliate marketing.


• CPA ensures you make a profit if the services provided are top of the line.


• CPA allows for an integrated form of marketing, therefore providing you complete liberty to do marketing the way you want it to, even if you need to reconfigure your website.


• CPA allows for an integrated form of marketing, therefore providing you complete liberty to do marketing the way you want it to, even if you need to reconfigure your website.


• When it comes to CPA, you're in charge. With affiliate marketing, there is always an affiliate manager involved. Although, the manager will offer guidance in terms of offers, services, and strategies for making money.