The four main players involved in affiliate marketing are:
- The advertiser/merchant– This is typically known as the product owner
- The network– Manages all aspects of the affiliate process from acquiring merchants to affiliates, they process payments for affiliates ,approve offers and many more
- The affiliate or the publisher– This is the individual that attempts to sell the products of the merchant or advertiser
- The customer– that is the consumers who would be purchasing these products or services.